This film poster is from the short film ‘Descent’ which is an American thriller released in 2007 and directed by Talia Lugacy.
The film poster has very simple layout with the the main image of a head and shoulders close-up of the female proganist with a vacant and dead look on her face which conotes apathy.
It has an unconvention feature of having the image upside down which connates the idea of things being unnatural and different. The body and head don’t seem to match each other, which adds to this effect. The symetrical and central placement of the image makes it clear that she is the main character and the plot will centre around her and her experiences. The close up aspect on her face puts across that her feelings are important and central to the storyline. This is also re-confirmed by having the actresses name (Rosario Dawson) in reasonbly large font above the title.
The film poster has very simple layout with the the main image of a head and shoulders close-up of the female proganist with a vacant and dead look on her face which conotes apathy.
It has an unconvention feature of having the image upside down which connates the idea of things being unnatural and different. The body and head don’t seem to match each other, which adds to this effect. The symetrical and central placement of the image makes it clear that she is the main character and the plot will centre around her and her experiences. The close up aspect on her face puts across that her feelings are important and central to the storyline. This is also re-confirmed by having the actresses name (Rosario Dawson) in reasonbly large font above the title.
The white typewriter style font connotes professionalism and the fuzzy edges also signal that something is wrong and not quite right. The text is quite old fashioned (as it is a typewriter font ) and appears scary and creepy.
The grey, textured background show that she is lying on some kind of stone or uncomforble which suggests that she is in an uncomfortable situation. The grey colour connates bleakness and a melancholy situation. The black from the bottom of the poster connotes death, fear and darkness and the way the black merges into her dark hair suggests that the darkness is permeating into her character and perhaps life. This suggests that the film may contain some dark themes such as the subject of death and depression. When looking at a short synopsis of the film it is not surprising to discover that the film has themes of depression, rape, addiction and sociopathy.
The grey, textured background show that she is lying on some kind of stone or uncomforble which suggests that she is in an uncomfortable situation. The grey colour connates bleakness and a melancholy situation. The black from the bottom of the poster connotes death, fear and darkness and the way the black merges into her dark hair suggests that the darkness is permeating into her character and perhaps life. This suggests that the film may contain some dark themes such as the subject of death and depression. When looking at a short synopsis of the film it is not surprising to discover that the film has themes of depression, rape, addiction and sociopathy.
The very feminine face (curly hair and full rosy lips which signifys her femininaty and sensuality) makes the audience feel sure that it is a female but the boyish torso may make the viewer question this assumption. The head and body do not seem to match somehow.
The bare shoulders and chest shows a vulnerability and the fact that she is lying down on the floor also shows she may be in some trouble.
I choose to analyse this poster because of the close up image which I am considering for my own film poster and to see what effect this gives. I also chose this particlar poster because it is for a quite obscure short film and the main background colours of black and white. The target audience for this would be males and females aged 18 - 35 with an interest in dark thriller films. It is also a short film which means it has more of a niche audience as it was only shown at film festivals and not released in cinemas to the general public.
The bare shoulders and chest shows a vulnerability and the fact that she is lying down on the floor also shows she may be in some trouble.
I choose to analyse this poster because of the close up image which I am considering for my own film poster and to see what effect this gives. I also chose this particlar poster because it is for a quite obscure short film and the main background colours of black and white. The target audience for this would be males and females aged 18 - 35 with an interest in dark thriller films. It is also a short film which means it has more of a niche audience as it was only shown at film festivals and not released in cinemas to the general public.
The certificate of the film is an 18 which also shows that the target audience would have to be a minimum of this age to watch it because of the content. The thriller genre varys greatly from family all the eway up to very scary and adult , it it fair to say that the certicate of this film reflects the adult nature.
Overall this is a suceesful and effective film poster because it uses the layout, colour, lighting, image and font to appropriately reflect the mood and tone of the film and to attract the intented target audience.
Overall this is a suceesful and effective film poster because it uses the layout, colour, lighting, image and font to appropriately reflect the mood and tone of the film and to attract the intented target audience.
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